The full stack
behind your storefront.
I don't just manage product lists — I run the entire e-commerce ecosystem: ERP-integrated catalogs, high-converting Shopify builds, and the campaigns, UX, and support that keep a store scaling. One person, the whole stack.
Runs on
01 / STACKKey Impact & Metrics
02 / METRICSMulti-Region Catalog Scaling
Managed and streamlined product catalogs of 15,000+ SKUs across multiple regional storefronts (Egypt & KSA).
Speed & Performance Boost
Improved Google PageSpeed score by 40% through custom Liquid theme optimization and clean code cleanup.
Workflow Automation
Automated bulk inventory & price updates using Shopify Liquid and CSV workflows, reducing manual effort by 50%.
ERP & System Integrations
Successfully integrated ERP systems with Shopify to enable real-time inventory sync and order tracking.
UX & Conversion Uplift
Optimized UI/UX for product detail pages (PDP), contributing to a 15% increase in store conversion rates.
Storefront Continuity
Bridging technical development and daily operations to ensure zero-downtime execution and smooth scale.
Featured storefronts
03 / WORKariika
- Own end-to-end catalog and product onboarding — content, SKU attributes, pricing, and descriptions across all store touchpoints.
- Manage full Shopify ↔ Odoo ERP sync for 2,000+ SKUs, resolving API/webhook errors and keeping inventory 100% accurate.
- Lead Shopify storefront development — custom Liquid features, Core Web Vitals, site speed, and domain/DNS configuration.
- Plan and run sale-event campaigns: discount rules, bundles, custom landing pages, and price updates for Black Friday and seasonal offers.
- Design PDPs, collection pages, navigation, and checkout funnels (cart sliders, progress bars, one-click upsells) to lift AOV.
- Integrate AI-powered search and personalized cross-sell/upsell, plus local payment gateways (Paymob, Valu, Tabby, Tamara) and shipping/logistics apps.
- Build and maintain Klaviyo email/SMS flows — welcome series, abandoned cart, post-purchase, and win-back — alongside segmentation and campaign calendars that grow retention revenue.
- Oversee customer support escalations — investigating shipping/system log discrepancies and improving CSAT.
PageSpeed (Mobile)
88 Performance, Core Web Vitals passed — LCP 1.9s, INP 165ms, CLS 0.03.
Homepage
Express-delivery callout and material trust badges above the fold.
Conversion trend
Conversion rate more than tripled — ~0.6% in Jan to a 2.3% peak in Jul.
Collection page
Filters, live stock states, and Fast Delivery badges to cut friction.
Product page
Financing, stock urgency, and Fast Delivery in the buy box.
Product content
Feature blocks that help customers buy high-ticket items with confidence.
furvive
- Managed WooCommerce ↔ Odoo ERP integration for 2,000+ SKUs — monitoring sync queues, resolving log errors, and keeping inventory and orders accurate.
- Owned end-to-end catalog management: product types, categories, SKUs, attributes, pricing, descriptions, and stock levels.
- Improved site UI/UX to smooth the customer journey and boost store usability.
- Managed marketplace vendor channels (Amazon, Noon, Raneen) — listings, catalog data, pricing, and order handling.
- Executed on-page and technical SEO across product lines to lift search visibility and rankings.
- Aligned with the marketing team on campaigns while delegating tasks and leading the catalog team.
Core skills
04 / INDEXDevelopment & Tech
- Shopify Liquid Development
- Theme & Speed Optimization
- ERP / API Integrations
- UI/UX Optimization
Catalog & Operations
- Catalog management (15,000+ SKUs)
- Vendor relations
- Logistics coordination
- Order handling
Growth & Experience
- Conversion Rate Optimization (CRO)
- SEO optimization
- Klaviyo flows & email/SMS automation
- CRM Workflows
- Advanced Google Research
Creative Production
- Product photography
- Reels & short-form video
- Editing — Lightroom, CapCut, Filmora
Platforms
- Shopify · WooCommerce · Odoo
- Zid · Salla · Ecwid
Marketplaces
- Amazon · Noon
- Jumia · Raneen
Experience
05 / LEDGERShopify catalog ownership (1,000+ SKUs), UI/UX, marketplace integrations (Amazon, Noon, Jumia, Raneen), campaign coordination.
Product, lifestyle, and reel photography; edited in Lightroom, CapCut, Filmora, Picsart.
2,000+ SKUs across WooCommerce and Odoo; catalog structure, SEO, marketplace vendor management.
Data mining and collection for international clients; accuracy verification and full research-to-delivery cycles.
Ran "WOW" and "Luxury Furniture" storefronts on Zid & Salla (2,000+ SKUs), Aramex logistics, Gulf-Fast Logistics, supplier negotiation on Alibaba, 1,000+ monthly customer resolutions. Both stores have since closed.
Available for
06 / SERVICESShopify development & integrations
Custom Liquid builds, third-party app audits, ERP synchronization, and payment/shipping integrations (Paymob, Valu, Tabby, Tamara).
Catalog cleanup & management
Structuring, correcting, and scaling product catalogs on Shopify, WooCommerce, Odoo, Zid, or Salla.
Marketplace vendor management
Amazon, Noon, Jumia, and Raneen dashboards — listings, pricing, and order accuracy.
Listing & SEO optimization
Rewriting and structuring listings to improve search visibility and conversion rates.
Email & SMS automation (Klaviyo)
Building and maintaining Klaviyo flows — welcome, abandoned cart, post-purchase, and win-back — plus segmentation and campaign strategy to drive retention revenue.
Storefront UX improvements
Practical UI/UX fixes to the customer journey — navigation, PDPs, and checkout friction.
Product photography & reels
Product, lifestyle, and social reel shoots, edited and ready to publish.
Start a project
07 / BRIEFTell me a bit about your store and what you need — I'll reply by email or WhatsApp.